You know they are out there, it is just a case of finding them! There is no doubt that the most challenging task in business is finding your customer. This course looks at defining your company and its products and services for the customer so that they know who to look for and what you can do for them. We then move on to look at your possible customers in great detail so that you do not waste your marketing dollars chasing people who will never be one of your customers. Lastly we show you what the best methods of communicating with your potential customers are and which might be best for you.
This course has two video/audio modules as well as downloads to help you with you find your new customer:
- Value Proposition
- Segmentation and Channels
This course is part of the Entrepreneurs’ MBA (Mastery of Business Activities set of courses – each aiming to help the entrepreneur and business student to understand sometimes complex business and marketing subjects that will help them improve or expand their own business.
