Marketing has changed so much in the last few years, it is far more interactive, faster and more prone to errors. This course shows you how the old funnel that some internet marketers still try to peddle now do not work. It introduces you to the Bow Tie funnel and how to concentrate on retaining customers as well as attracting them. We then show you how to market on Social Media and interact with your customers in the new world.
This course has two detailed video/audio modules:
- Changes in Marketing and Funnels
- Social Media and Interaction with Customers
This course is part of the Entrepreneurs’ MBA (Mastery of Business Activities set of courses – each aiming to help the entrepreneur and business student to understand sometimes complex business and marketing subjects that will help them improve or expand their own business.
