The more you understand your potential customer the easier and cheaper it is to convert them to paying customers. This course looks at closely defining your potential customer by first of all segmenting them into small groups of potential customers. We then show you how to build a full picture of what your ideal customer looks like. This is called a Customer Persona and is used successfully by millions of companies large and small. We then look at what your customer feels about your company, how you try to sell to them and what they think they will gain from buying from you. This is called an Empathy Map. Lastly we look at the setting up a buying strategy to attract these potential customers that you now know really well.
This course comprises of three lengthy video/audio modules as well as downloads to support your learning.
- Segmentation and Finding your Customer
- Customer Personas
- Empathy Maps and Buying Strategies
This course is part of the Entrepreneurs’ MBA (Mastery of Business Activities) that are aimed at business owners and students who want to master sometimes complex subject matters in easy to understand modules.
